In light of this, Gefran felt it was essential to actively involve its stakeholders, organising opportunities for discussion. A choice that allowed us to share our new sustainability path, collect direct feedback according to the points of attention identified and obtain a further update of the materiality matrix.
In July and August 2019, the first involvement activity was therefore carried out, with the aim of understanding the opinions and expectations only of certain specific categories of stakeholders, specifically employees and suppliers.
On-line questionnaires prepared in all languages used in the Group were used in order to ensure maximum engagement of the stakeholders interviewed. A total of 1,047 questionnaires were sent, and 550 responses received (equal to a 52% response rate), 63% of which came from employees and 21% from suppliers.
With the aim of encouraging more complete and direct involvement, in November 2019 we organised the first multi-stakeholder engagement and materiality analysis event, which was attended by representatives of all stakeholder categories.
The event was the first step in involving representatives of the Group's various types of stakeholders (Shareholders, Employees, Customers, Institutions, Suppliers, Training and Research Bodies, as well as local communities) in an interactive way, presenting the path taken by Gefran, taking advantage of possible ideas for improvement and understanding possible needs and expectations in this regard. In this context, representatives of the various stakeholder categories were asked to assess the material issues identified by the Group through an interactive platform.
The information obtained from the stakeholder engagement activity permitted development of the engagement process and updating of the position of material issues in the materiality matrix in order to better reflect stakeholders’ point of view. We thus drew up the new materiality matrix to be applied to non-financial reporting in 2019.
The definition of the matrix was the first stage of a formal stakeholder engagement activity on sustainability issues.